Hi, i'm Brad.
I am a car-mad, marketing professional based in the UK. I currently work at the global head office for Bentley Motors project managing asset creation for the launch of new products and services.
Working across B2B and B2C to promote products and services across the globe with regional applicability in a complex and rapidly changing industry has been a real challenge at times, but I have always relished the challenge.
I started my marketing career in 2012 straight out of university working with brands like Michelin, Continental, Bridgestone, Pirelli, Goodyear, Dunlop, Kumho, Falken, Giti amongst others. I promoted the products to a network of over 10,000 wholesalers in the UK, ensured the sales teams had accurate and regular performance updates of the retailers performance, managed the allocation of motorsport tickets throughout the network, created processes for the marketing team and became the super user of the bespoke Microsoft Dynamics CRM system that was deployed across the business in 2014. managed B2C competitions and I even had the pleasure of contacting one lucky customer to let them know they had won the grand prize, a brand new VW up!.
In 2015, I moved to Bentley to join the marketing department in the bespoke division, Mulliner. There I worked on global communications for all products including limited editions, bespoke, features and coachbuilt cars. This included everything from internal communications, managing the intranet, creation of film and photography assets, brochure development, email and social media as well as managing the marketing budget and owning the marketing plan.
In 2019 I moved the the Brand Communications team to work on the launch of the Bentley products, again on a global scale. As part of my role in this team I work on asset creation including, film and photography, CGI and both print and digital brochures.
How did I get here
What inspires me