Europe

This was the first pan-EU vehicle we launched at XPENG. The P5 is a family sedan with lots of space, storage compartments and technology.

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Having just joined the XPENG team in Amsterdam, i was asked to support the creative process with the agency and other team members, utilising my experience of film and photography production.

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After narrowing down the agency to one idea, we worked with them to nail down the idea to something we were really excited about.

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The video idea was to show a daydreamer dreaming he is behind the wheel of his cool neighbour's P5, and show off some of the key selling points of the car.

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The photography idea was to show a different side of the P5 in mirrors.

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I offered support on the pre and post-production of the videos and was involved in the entire process for the images, including offering creative feedback to polish the images overall appearance.

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Agency: Hreoiks

Art Director: Illan Haddad