This was the second centenary project I led the marketing of, the first being the WO Edition Mulsanne.
For this project i worked to create a new look and feel for the photography, managed all film and image asset production as well as managing the customer handover box. I also managed the translation of the film in to Japanese with support from our regional team.
The GT Number 9 Edition was inspired by the "Number 9" Blower. a 4 1/4 Litre Bentley from 1930 that was raced by legendary Bentley Boy, Sir Tim Birkin. The original car is owned by Bentley Motors and still races today in historic races around the globe. The GT uses a number of bespoke features to mimic the Number 9 including a bespoke paint colour, Viridian, heritage hides and a piece of wood from the original racing seat set into resin into the rotating display.
To finish off the project, I worked to create another handover presentation box which consisted of a model car, a (award winning) brochure, certificate of authenticity, a bespoke paperweight and somewhere to store the keys.
Photographer: Manvir Rai
Art Director: Sam Hennessey
Retouching: Circle Media