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New Bentley Flying Spur

Luxury defined. Performance unleashed.

Bentley Motors

Bentley Global

The New Flying Spur was the first car to launch in the brands centenary year. It was also the first project I worked on in my new job within the Brand Communications department of Bentley.

I managed the post production of the studio photography assets, worked with the team on the film concept and supplier nomination, managed the production of a new type of static location photography and led the production of dynamic location photography.

I also worked with the Product Marketing team to create an early information brochure available at embargo release which was to take on a new format and be available to download directly from the Bentley Motors website for the first time ever.

Photographer: James Callaghan (studio), Marc Trautmann (location)

Art Director: Iain Ross

Retouching: Mustard Post (studio), Mainworks Gmbh (location)