The New Flying Spur was the first car to launch in the brands centenary year. It was also the first project I worked on in my new job within the Brand Communications department of Bentley.
I managed the post production of the studio photography assets, worked with the team on the film concept and supplier nomination, managed the production of a new type of static location photography and led the production of dynamic location photography.
I also worked with the Product Marketing team to create an early information brochure available at embargo release which was to take on a new format and be available to download directly from the Bentley Motors website for the first time ever.
Photographer: James Callaghan (studio), Marc Trautmann (location)
Art Director: Iain Ross
Retouching: Mustard Post (studio), Mainworks Gmbh (location)