The New Flying Spur was the first car to launch in the brands centenary year. It was also the first project I worked on in my new job within the Brand Communications department of Bentley.
This is the dynamic location photography which i managed from start to finish. I worked with the wider Brand Communication department as well as our lead agency Keko to create and approve concepts for the creative. I managed all the pre-production including working with other brands within the VW Group to ensure the production ran as smoothly as possible in New York. All-in-all, a suite of 13 images was produced across 2 specifications for the Flying Spur, a classic specification in Meteor Blue with brightware and a "Mercedes AMG killer" spec in Anthractie with blackware to show the more performance-focussed side of the car.
I also worked with the Product Marketing team to create an early information brochure available at embargo release which was to take on a new format and be available to download directly from the Bentley Motors website for the first time ever, in addition to fully managing the studio photography and the on-location production of the static location photography.
Photographer: Marc Trautmann
Art Director: Iain Ross
Retouching: Mainworks Gmbh