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New Flying Spur Location Photography

Luxury defined.
Performance unleashed.

Bentley Motors

Bentley Global

The New Flying Spur was the first car to launch in the brands centenary year. It was also the first project I worked on in my new job within the Brand Communications department of Bentley.

This is the dynamic location photography which i managed from start to finish. I worked with the wider Brand Communication department as well as our lead agency Keko to create and approve concepts for the creative. I managed all the pre-production including working with other brands within the VW Group to ensure the production ran as smoothly as possible in New York. All-in-all, a suite of 13 images was produced across 2 specifications for the Flying Spur, a classic specification in Meteor Blue with brightware and a "Mercedes AMG killer" spec in Anthractie with blackware to show the more performance-focussed side of the car.

I also worked with the Product Marketing team to create an early information brochure available at embargo release which was to take on a new format and be available to download directly from the Bentley Motors website for the first time ever, in addition to fully managing the studio photography and the on-location production of the static location photography.

Photographer: Marc Trautmann

Art Director: Iain Ross

Retouching: Mainworks Gmbh

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