This limited edition signalled the start of the Centenary celebrations for Bentley.
On this project I led the marketing effort, coming up with a new look and feel for the photography which was more about the beauty of the two cars rather than showing off the new features. I came up with the name and worked to get it approved through all of the various channels.
In order to make the car more special, we wanted to create something unique and memorable for customers. I suggested we create a handover box that would consist of a bespoke 1:18 model car of the 8 Litre, a book with bespoke imagery in, a space for the keys and a certificate of authenticity personally signed by our Chief Executive and Design Director. I found a new supplier and worked with our Mulliner Design team to finalise and approve a design, I then worked on the logistics with the new supplier of shipping out boxes to 100 unknown people in countries all over the world.
I also worked on the two films to promote the car both to our retailers and customers around the world.
This project received great accolades both internally and externally and was referred to as "The best thing Bentley has released"
Photographer: James Callaghan
Art Director: Iain Ross
Retouching: Mustard Post